National Bronze Manufacturing Company, a leading US manufacturer of bronze bushings, bearings, and machined components, is the very essence of an agile, adaptable company. As a response to growing customer demand for an even more convenient purchasing process, National Bronze Mfg. has launched an ecommerce website (bronzebushings.com). Bronzebushings.com delivers a buyer centric experience and streamlines many processes. Bronzebushings.com answers the demand for customers looking for a rich and personalized online experience that many retail websites offer.
“The adoption of ecommerce by industrial manufacturers has been unexpectedly slow, although its importance has been recognized by the industry for a long time” states Michael Russo Vice President Business Development at National Bronze Mfg. “ In today’s dynamic business environment, it is critical to effectively search, identify products, and quickly complete the shopping experience. National Bronze Mfg. is once again demonstrating its flexibility and commitment to our customers, by responding quickly to their demands. Bronzebushings.com is the first step in our answer to this need.” Russo states.
Bronzebushings.com currently offers thousands of different standard sized oil impregnated bronze bushings. “This site is targeted at the smaller quantity purchase of lot sizes of 500 or less.” Russo explains. “The ecommerce site offers a solution to the user looking for quick pricing and a simple ordering process. Bronzebushings.com offers additional benefits to customers such as one click reordering for repeat purchases and a fully integrate customer portal for order tracking and archiving. The site also allows multiple ship to addresses which can be saved for future use.
Bronzebushings.com utilizes an advanced ecommerce platform and is designed to provide a seamless shopping experience, visually guiding the customer from one step to the next, providing the continuity that’s lacking in many of today’s ecommerce site. “We have been thrilled with the initial response to the new site” says Russo. “This offers our customers a portal that is available 24/7, allowing them to complete transactions whenever they need , not restricted to office hours. Our large inventory of these parts also allows for quick shipments usually within 24 hours of the order. Customers have been thrilled with the quick and easy process. The future of our ecommerce channel will evolve from this initial site as we work to gauge additional customer needs as well as introducing future tools and product lines.”
The future of effective ecommerce lies in the ability to deliver a buyer centric and engaging online experience that enables customers to interact and transact with the brand by expediting the shopping process. National Bronze Mfg. is a step ahead of many suppliers with the launch of bronzebushings.com. This new site will continue to be improved upon based on customer feedback. This dynamic approach has been a key component in National’s success since its formation in 1911. “We believe that our customer centric culture combined with our ability to successfully implement the latest technology has allowed us to prosper for the last 100 plus years and we think this same approach will drive growth and success throughout the next” says Russo.
About National Bronze Mfg. Co.
National Bronze Mfg. is a leading manufacturer and supplier of bronze based products. Since 1911 National Bronze Mfg. has been one the largest manufacturers of bronze bushings, bearings, and other industrial components. National Bronze Mfg. is also a full metal service center supplying bronze, brass, and copper bar stock to manufacturers worldwide. With an expertise in copper alloy based product National Bronze Mfg. services customers in a wide variety of industries.